Global Scans · Lifestyles · Weekly Summary

WHAT'S NEXT?: Digital lifestyles are on the rise around the world and AR and VR will likely see us all using wearables, head-mounted displays and smartphones in almost everything we do. And, most of us will be living in cities too with full amenities close by.

• [New] Brands increasingly leverage TikTok to drive e-commerce via influencer partnerships, particularly through live shopping events, which could account for up to 20% of all e-commerce by 2026. / USA Enrich Labs
• [New] In the wellness and fitness arena, TikTok will likely continue de-influencing trends as experts push back against harmful fitness ideologies and promote healthier lifestyle choices. Enrich Labs
• [New] A highly structured lifestyle programme of diet, exercise, cardiovascular health monitoring, and brain-training exercises was more effective than self-guided, flexible changes at improving global cognition scores in adults at risk of cognitive decline and dementia. Pharmaphorum
• [New] A large-scale trial has been launched, with $100 million in backing, to explore whether lifestyle changes coupled with GLP-1 agonists or similar incretin therapies can reduce the risk of dementia. Pharmaphorum
• [New] Across the globe, existential opportunities, emancipative values, and liberal democracy have been rising in astonishing unison, promoting a more encompassing trend toward human empowerment. Journal of Democracy
• [New] Investors should monitor upcoming economic events, especially retail sales data and Fed speeches, for signs of shifting consumer behaviour or monetary policy that could impact discretionary spending. Kavout
• [New] By 2026, leading retailers will have deployed sophisticated conversational AI agents that function as genuine shopping assistants rather than simple FAQ responders. AI Conference London
• [New] Discover how AI will transform retail by 2026, revolutionizing personalization and inventory management for a smarter shopping experience. AI Conference London
• [New] Agentic shopping adoption will increase from 19% in 2025 to 46% by the end of 2026 - a massive shift in how much consumers trust machines to shop for them. Airwallex
• [New] US Prime Day 2026 sales will rise between 4% and 7% year-over-year, signaling another year of growth for Amazon's summer shopping event, though in a more complex demand environment than in years past. PMG
• [New] Sephora will implement quiet hours across over 2,700 global locations, creating a calmer, sensory-friendly shopping environment for neurodivergent customers by lowering music and dimming screens. Access Information News
• [New] Growing scientific evidence shows that many risk factors can be reduced through healthier lifestyles, better management of chronic diseases and lower exposure to environmental hazards. UN News
• [New] The continuous shifts in ADIZ incursion rates per month may indicate efforts by the PRC to maintain a level of unpredictability, requiring Taiwan to remain alert and prepared to scramble a response despite its decreased ability to predict PLA behaviour. American Enterprise Institute - AEI
• Athleisure is the fastest-growing segment with a 7.01% CAGR projected from 2026-2031, fueled by the blend of luxury fashion and active lifestyles. GlobeNewswire
• The brands that grow in 2026 will be the ones that make shopping feel simple, useful, transparent, and trustworthy - everywhere customers discover them. HostArmada Blog
• At RSAC 2026, CrowdStrike announced new cloud security and data protection capabilities addressing how to prioritize cloud risks based on real attacker behaviour and how to protect sensitive data moving across endpoints, SaaS, cloud, and generative AI tools. AIMultiple
• When shopping online, watch out for cloned sites by looking at their address - legitimate UK sites will often use. The Guardian
• Commerce-tagged content can appear in dedicated shopping feeds and may receive additional distribution - with TikTok Shop sales forecast to reach $23.41 billion in 2026, product tagging is a relevant lever for brands with e-commerce goals. Social Media Marketing & Management Dashboard
• TikTok Shop keeps growing, and livestream shopping, long dominant in China at roughly 1.2 trillion dollars a year, finally looks like it might have a real moment in the US. B2The7
• Grocers and high street retailers like Boots will need to fulfill a shopping list of requests from media buyers if they are to capture a greater share of retail media revenue. Digiday
• The platforms that win in Europe and in regulated sectors will be the ones that make safe behaviour the default behaviour. Mean CEO's BLOG
• The Small and Medium Enterprises segment is anticipated to witness the fastest CAGR from 2026 to 2034 due to the democratization of technology and the availability of affordable cloud-based Internet of Behaviour solutions tailored for smaller businesses. Market Data Forecast

Last updated: 30 July 2026